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gemiusGeo Explained

gemiusGeo is a unique database that identifies geographical regions, cities and towns on the basis of computer IP numbers. The methodology of the geolocating module designed by Gemius’ specialists allows for precise identification of the connection location place from which a given Internet user is accessing.

The geolocation database contains IP addresses ascribed to particular countries, regions, cities, and towns. The database can be used in a variety of ways. For example, the module serves as the basis for geographic location of users in research studies measuring web site traffic, such as in the gemiusTraffic study. Those who use gemiusGeo receive information on where their Internet users connect from. The gemiusGeo location module is also used in the NetSprint search algorithm.

If you would like additional information, feel free to contact Gemius.