Leading Brands by Romanian Internet Users 2010
The study of the most popular brands among the Romanian internet users helped to achieve two main goals:
- indication of the leading brands in various categories as perceived by the Romanian internet users aged 18-45;
- insight into the influence of online presence of brands from four product categories on their position in the ranking.
The study also helps to indicate the perception of characteristics determining a leading and online brand.
Most popular and most trustworthy Romanian brands as well as Romanian brands most present on the internet were specified.
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